All Blacks versus Royalty Free Stock
Just a little observation about blandness. It struck me the other day that communications sent out from businesses should be like a haka. If ever there was a statement of intent, conviction, values and unity, it's in the haka. It's unequivocal and leaves no doubt about the serious drubbing you're going to get, once all the gods and ancients tool up and join the rest of the team in the field. 'You're not only playing us, you pathetic fools' it seems to say, 'you've got several volcano gods and all the tribal spirits to deal with'.
Well, when you see the drab uninspired stock photography that populates corporate literature all around, think of the haka. Only illustration that you commission, that you collaborate on will tell your company's story and call down your gods. Ko Kapa o Pango e ngunguru nei! The alternative? Taking the field with a reworked Westlife song [in other words a picture of two businessmen shaking hands -or any of thousands of ot…
Well, when you see the drab uninspired stock photography that populates corporate literature all around, think of the haka. Only illustration that you commission, that you collaborate on will tell your company's story and call down your gods. Ko Kapa o Pango e ngunguru nei! The alternative? Taking the field with a reworked Westlife song [in other words a picture of two businessmen shaking hands -or any of thousands of ot…