All Blacks versus Royalty Free Stock

Just a little observation about blandness. It struck me the other day that communications sent out from businesses should be like a haka. If ever there was a statement of intent, conviction, values and unity, it's in the haka. It's unequivocal and leaves no doubt about the serious drubbing you're going to get, once all the gods and ancients tool up and join the rest of the team in the field. 'You're not only playing us, you pathetic fools' it seems to say, 'you've got several volcano gods and all the tribal spirits to deal with'.

Well, when you see the drab uninspired stock photography that populates corporate literature all around, think of the haka. Only illustration that you commission, that you collaborate on will tell your company's story and call down your gods. Ko Kapa o Pango e ngunguru nei! The alternative? Taking the field with a reworked Westlife song [in other words a picture of two businessmen shaking hands -or any of thousands of other boring, mediocre pictures that may well already have been used by your competitors]. Your team will exit the field with its collective ass in a sling. Don't do it. If you feel the urge to reach for a stock image, call me and, as your team coach, I'll roar at you in the changing room. Au, au, aue ha!

This haka was first performed by the All Blacks versus South Africa on 27 August 2005 at Carisbrook, Dunedin. The All Blacks won 31 - 27. This haka was written by Ngati Porou's Derek Lardelli. This haka will only be performed before special test matches. Sourced from http://www.nzallblacks.net/haka.asp

Kapo o pango haka:

Kapa o pango kia whakawhenua au i ahau!
Let me become one with the land
Hi aue, hi! Ko Aotearoa e ngunguru nei!
This is our land that rumbles
Au, au, aue ha!
And it's my time! It's my moment!
Ko Kapa o Pango e ngunguru nei!
This defines us as the All Blacks
Au, au, aue ha!
It's my time! It's my moment!
I ahaha! Ka tu te ihiihi
Our dominance
Ka tu te wanawana
Our supremacy will triumph
Ki runga ki te rangi e tu iho nei, tu iho nei, hi!
And will be placed on high
Ponga ra!
Silver fern!
Kapa o Pango, aue hi!
All Blacks!
Ponga ra!
Silver fern!
Kapa o Pango, aue hi, ha!
All Blacks!

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