We're moving towards election time again. The current issue of Marketing Magazine features one of my illustrations. The feature article describes the challenge that advertising creatives face when commissioned to create campaigns for political parties.
If you click on the above image itself, you'll see a larger version.
I want to give you an idea of the process and collaboration that ended with the illustration as it appears [a collaboration between Michael Cullen, editor of the magazine, Jamie Cullen of Dynamo and myself]. The first rough sketch is the one that we felt conveyed the message in the strongest way. Like in previous posts, there were others, but there's neither the space or the inclination on my part to show them!
Once this was accepted, I felt that the composition could be improved and made more lively. Also, I thought our creative should have the full hatchback head rather than a little back door and that we should see the brief a little more clearly.
So I submitted sketch 2, which was duly approved and I rendered the final illustration. It was completed in acrylics on Winton oils paper. So, that's it. Vote for me! And invest in Marketing Magazine - try their web site.
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