What Am I Looking At?

This is a good article from Rick Poynor in the Design Observer (from some time in 2010):

Excerpt: "...It’s an enduring conceit peculiar to the conceptual art of the last 40 years that the most important thing about an art work is its “idea” and that the visual dimension really isn’t the issue. This is like poets holding the view that crafting well-turned lines is of marginal interest for literature, or jazz musicians claiming that being able to play their instruments is a red herring and then informing audiences that they are simple-minded to see it any other way.
So we need to put more emphasis again on the visual in art, and it’s clear that many young artists with visual talent have decided to ignore the art world’s weary, self-serving conceptualist strictures and just go ahead and make the art they feel like making. They want to create optical art experiences of their own. By paying too much attention to the extremes of high or low we run the risk of undervaluing what’s happening in the densely populated middle — graphic novels, graphic design, illustration, low-cost film-making — where the expressive possibilities of the visual are still embraced with conviction. This, rather than art scene-mediated art, is the real center of visual culture in our time. Are we overlooking great work only because we have been instructed for so long to assume that anything presented outside the art world’s walls must be inferior?..."

Link to the full article here. 



Rick Poynor is a writer, critic, lecturer and curator, specialising in design, photography and visual culture. He founded Eye, co-founded Design Observer, and contributes columns to Eye and Print. His latest book is Uncanny: Surrealism and Graphic Design. He is Visiting Professor in Critical Writing in Art & Design at the Royal College of Art, London. 

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